Pairings included NBA All-Star Baron Davis "framed" and TV and film actor Emmanuelle Chriqui, basketball player Allen Iverson and musician Nelly, football player Thierry Henry and actress Paz Vega, the NFL's 2006 "Rookie of the Year" Vince Young and actress Regina King, and 2007 World Series winning baseball player David Ortiz and comedian Carlos Mencia. This campaign featured basketball player Yao Ming.ĭuring the 2007 World Series, Reebok aired a 30-second local TV advertisement featuring Reebok's ties to Boston sports.Ĭarat/MY Entertainment and Roadside Entertainment worked on this campaign where Hollywood actors presented half-hour biographical pieces with athletes. "Two People in Everyone" is a marketing campaign that expands on the Run Easy theme. This campaign referred to social and fun aspects of running. Celebrities featured in the ad campaign were under 20, including ice hockey player John Tavares, footballers Matthew Stafford andĪndre Smith as well as basketball player Derrick Rose. In 2010, Reebok's "I Am what I Am" Campaign was repeated, aimed at the 15-20 age group. This campaign featured musicians Jay-Z, Nelly, Daddy Yankee, and 50 Cent athletes Allen Iverson, Donovan McNabb, Curt Schilling, Kelly Holmes, Iker Casillas, and Yao Ming actors Lucy Liu, John Leguizamo and Christina Ricci and skateboarder Stevie Williams. The campaign was named the "Cannes Lions International Advertising Festival Golden Lion Award" winner, "Best Actor in a TV Commercial" and "Ten Most Liked and Downloaded Ads of 2003" by Advertising Age and "Most Likeable Ad of 2003" by.
This campaign featured a fictional character, Terry Tate (nicknamed the "Office Linebacker"), who promoting office etiquette while wearing the products being advertised.
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